Strategy-led content, without the burnout.
Grounded Media plans, creates, and manages your social presence so your brand shows up consistently — while you focus on running it.
What We Do
Short form videos and content that feels authentically "you."
Posting, community replies, and day-to-day upkeep, handled.
Clear reporting and a plan that adapts to what's working.
Services
Packages & Add-Ons
Choose a service that aligns with your brand.
Social Media Management Packages
Digital RootsBest for small businesses, solo entrepreneurs, or those who simply want to "show up" online
Deliverables
- 1–2 platforms
- 8–12 Canva-style feed posts per month (can include carousels)
- Caption writing for each post
- Hashtag & basic keyword strategy
- 1 short-form video repurposed from client footage (simple edit, can discuss with each client)
- Basic monthly analytics report
- Content scheduling
Does not include
- Community management
- Filming / photography
- In-depth marketing funnel strategizing
Community CultivationBest for brands who want more consistent content, actual engagement, and insight tracking
Deliverables
- 2–3 platforms
- 16–20 posts/month (mix of Canva, photos, and 2–3 short-form videos)
- Captioning + content planning
- Content batching + scheduling
- Full community engagement (comments, DMs, story replies) — 5 days/week
- Strategic content planning based on marketing funnel
- Monthly analytics report with insights + next steps
- Quarterly content audit & competitor check
- 1 strategy check-in per month (30 min)
- 1 campaign per quarter (e.g., promo, product drop, service push)
Intentional ExpansionBest for already established businesses and brands that want to grow through their socials and scale on multiple platforms
Deliverables
Everything in Community Cultivation, plus:
- Trend-driven short-form video content creation and/or editing (4–8/mo)
- Campaign planning mapped to goals
- Influencer & UGC sourcing recommendations/management (if applicable)
- Implementation of trial reels for Meta accounts & strategy adjustments based on results
Add-On Projects
Social Media AuditNot sure what's actually working on your social media — or why growth feels inconsistent?
This audit is a deep dive into your current presence, designed to uncover opportunities, clarify your positioning, and give you a clear path forward. You'll walk away with actionable insights and a focused plan for creating content that resonates with your audience and supports real growth.
What's included
- Comprehensive content audit – a review of your existing posts to identify patterns, strengths, and missed opportunities
- Competitor & industry analysis – insights into what similar brands are doing well and where you can stand out
- Audience insight review – understanding who your content is reaching and what they respond to
- Content strategy & idea roadmap – clear direction for your next month of content
- Visual branding assessment – feedback on feed cohesion, visual identity, and overall brand presence
Influencer ResearchFind creators who genuinely align with your brand and audience
If you're interested in working with influencers but aren't sure where to begin, this add-on helps you identify creators who genuinely align with your brand and audience.
Instead of guessing or relying on follower counts alone, I research and evaluate potential creators to ensure their audience, engagement, and content style make sense for your brand. You'll receive a curated list of creators worth reaching out to, along with insights to help guide your partnerships.
What's included
- Audience & niche alignment review – ensuring creators genuinely fit your brand and target audience
- Engagement rate analysis – evaluating how actively their audience interacts with their content
- Content style assessment – notes on tone, aesthetics, and brand compatibility
- Estimated partnership rate ranges – when publicly available or previously stated
- Contact details & preferred outreach method – so you can easily initiate collaboration
- Priority recommendations – guidance on which creators are the strongest partnership opportunities
Content FilmingBatch a library of short-form content in one efficient shoot (local brands)
For brands located locally, I offer dedicated filming sessions designed to capture a batch of short-form content in one efficient shoot. These sessions are perfect for building a library of videos for Instagram Reels, TikTok, and other short-form platforms so you always have content ready to post.
During our session, we'll capture a variety of clips, angles, and concepts to give you multiple pieces of content that can be edited and shared over time.
Session options
- Half-Day Content Session (3 hours) – ideal for capturing a handful of short-form videos or testing new content ideas
- Full-Day Content Session (6 hours) – best for brands that want to batch a larger library of content in a single shoot
Filming sessions can be paired with an editing package or delivered as raw footage for your team to use.
Content EditingAlready filming your own content but need help turning it into polished, engaging videos?
These editing packages transform your raw footage into scroll-ready content for Instagram Reels, TikTok, and other vertical platforms. Editing packages can be purchased on their own or paired with a filming session.
Each video includes
- Clean cuts and pacing optimized for short-form content
- On-screen captions or text when appropriate
- Basic color and audio adjustments
- Vertical formatting ready for posting
Perfect for brands that want consistent, high-quality short-form content without spending hours editing themselves.